Grattitude was born in 2018 from the deep-rooted desire of its founder to end one of the best kept dirty secrets of the fashion industry, the wasteful destruction of unsold inventory is a practice that must be stopped. Incinerating and adding to landfill of this unsold stock contributes to numerous environmental and social issues, in our current times of awareness he believed that there had to be a better way, a way that benefits society, the planet and our ecosystem. And there is!